( 全部 29 条) 热门 / 最新 / 好友 / 只看本版本的评论 robin1123 2018-04-17 17:36:54 人民邮电出版社2017版 Indicators that your users are getting value from your product: They evangelize (telling/convincing others), The appreciate the value/need for advanced versions, They get accessories, add-ons, T-shirts, pride items, They seek out/form communities of other users. Whether it’s the first day of snowboarding, or the first week of programming, our users will struggle. When we say WOM, think only of honest, non-incentivized comments about either the product or the results the user got with it. For anything worth becoming badass at, there will be pain. This book is about motivation and skills and progress and brain science. Badass Making Users Awesome Free Download. If you know who Kathy Sierra is and what she’s already done as a writer and programmer, you’ll recognize what she’s talking about in this book. The people at Adobe are definitely not using all of Kathy’s suggestions to help users move to badass with updates to their products. Opinions are my own. Word of mouth virality of your product is your end goal as a PM. In trying to out compete on features, we make very different decisions around marketing, design, and capabilities. Practice makes permanent, not automatically better. This is my summary of the book ‘Badass: Making Users Awesome’ by Kathy Sierra. get the badass making users awesome member that we come up with the money for here and check out the link. The more you watch (or listen) to expert examples, the better you can become. Create four test blog posts using the starter template, with photos inserted at the top and middle of the post. Here’s the table of contents: Just looking at the table of contents tells you a lot about how this book works, and how Kathy Sierra uses her deep understanding of brain science and user experience to craft an experience for you that will leave you feeling badass. Even if that team is a start-up of one. Badass isn't a software process book, but it passes that test with flying colors. Play a complete piece of music, at a speed that you already perform reliably. You want users who find it easy to learn to be experts with your product. Disclosure: I received a free copy of this book from the publisher for this review. What do they say? Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Paperback $ 34.99. “Wow. Examples: Play this section at half speed, without errors. If you spend the morning using up willpower (e.g. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. " Last Version Badass Making Users Awesome " Uploaded By Andrew Neiderman, badass making users awesome sierra kathy isbn 9781491919019 kostenloser versand fur alle bucher mit versand und verkauf duch amazon badass is an easy to read book about customers and how to make them awesome its hard to call this work a book When something is hard, don’t hide or deny it. I enjoyed this book and would recommend you read it yourself (check it out on Amazon). Product development, engineering, marketing, user experience, support?everyone on the team. What patterns and perceptions sneaked into your brain without you knowing how it happened? Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. Think of cognitive resources as a single bank account, and every cognitive task or use of willpower as a withdrawal from that account. Kathy Sierra’s latest book is a must-read for any product person. 650 0 The less exposure you have to experts or results of expert work, the less likely you are to develop those skills. How were you helped and supported as a reader to become an expert in making users awesome? Nielsen’s global trust in advertising report (2012): 92% say they trust recommendations from friends and family above all other forms of advertising, 70% say they trust online consumer reviews, the second most trusted recommendation above all other forms of advertising. you will struggle to play chess). make your product easier to use). Online Library Badass Making Users Awesome Badass Making Users Awesome When somebody should go to the book stores, search introduction by shop, shelf by shelf, it is in reality problematic. If it’s a photo or video, apply a harsh ugly filter or graphic overlay. Links to Amazon are affiliate links. You can either: Fix something that makes the problem go away completely (e.g. We buy it to take photos. Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? ( 全部 29 条) 热门 / 最新 / 好友 / 只看本版本的评论 robin1123 2018-04-17 17:36:54 人民邮电出版社2017版 Each time I open it, I go back into the suck zone on something. The main reason people stop when they’re struggling is not because they’re struggling. The Book In 400 Words Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? Read more. The point of Badass: Making Users Awesome, is to change your mindset away from the products and apps that you create and instead focus on the user. Simply being exposed to examples of expertise doesn’t necessarily build perceptual knowledge unless the exposure meets specific criteria. Acknowledge it. An audiophile might perceive a substantial difference between two speaker systems, while a non-audiophile swears the speakers are identical. Don’t make a better [camera], make a better [photographer]. And they no longer trust that we’ll help them with anything but the tool. 5,0 su 5 stelle This book made me badass.. badass making users awesome Download badass making users awesome or read online books in PDF, EPUB, Tuebl, and Mobi Format. Suddenly wanted to include a paragraph about that part of the book in the review. Read more. Badass: Making Users Awesome is the best business book you can buy in 2015. Thought experiment: Your users competing against their users, “Our users are better at this than their users.”. This is so much more powerful.”, “I’m helping design & test their advanced plug-ins.”. The large, painful gap between the motivating goal and their early experiences in the suck zone (as beginners). What do they do in the next minutes, hours, days, weeks? Another test I use for process books is whether I am likely to have different/more ideas if I read it again. You won’t regret this purchase!”, “Colors on my latest video came out perfect.”, “I built this in less than two hours.”, “They said I got the deal because of those charts in my spreadsheet.”. The book if full of lively graphics, funny illustrations, and simple but powerful charts. However, word of mouth is a side-effect of making users awesome. It shows you how to use motivation and skill levels and learning progress by being badass, by modeling badass, and by giving you the badass version of learning how to be badass. Book Review: Badass: Making Users Awesome Posted on June 19, 2015 by Stoney G deGeyter I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. As the user knowledge and skills (for the bigger context) grow, they go from: “Maybe I could do cool things if I upgraded”, “I will find the money. This is my summary of the book ‘Badass: Making Users Awesome’ by Kathy Sierra. User manual, follow-up email, in-store posters, Facebook posts, initial marketing brochure. How were you helped to understand the points made? — Kathy, I had a strong urge to rewrite it last night watching the Grey’s Anatomy doctors assume the super hero pose before a difficult surgery. Badass starts with a simple challenge: Create a bestselling product. Click here to browse more book summaries. The better you get at [x], the more distinctions you perceive [x]. They want to be badass at what your tools helps them do. Badass: Making Users Awesome I learned of Badass: Making Users Awesome by Kathy Sierra after Bob Payne referred me to the Modern Agile movement. O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from 200+ publishers. It will utterly ease you to look guide badass making users awesome as you such as. Instead of marketing based on your benchmarks, show you users’ benchmarks. Making Users Awesome Summary Book summary of Kathy Sierra's book on O'Reilly available on amazon. For example, create a small game in a new programming language. It’s not about the actual words, it’s about the feelings that inspired them to say it: What they say: “This product is amazing. What have you given him to show? Life is a story. We want to build products, service, and support in ways that inspire users to talk about themselves. Kathy Sierra shares surprising, counter-intuitive, and astonishingly simple Page 8/27. Getting to 95% in a single session is often better. I’ve already made amazing progress with it in three weeks. Most people focus on things they can already do, or things that they absolutely cannot do. Don’t make a better [power drill], make a better [DIY home builder]. It’s about how the user feels about himself, in the context of whatever it is our product, service, cause helps him do and be. Badass: Making Users Awesome by Kathy Sierra at Mind the Product San Francisco 5 years ago More Mind the Product Business In this exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about making a product experience magical and extraordinary, and what makes those experiences different from a typical product experience. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome”. Most products and services support a bigger, compelling, motivating context. Product development, engineering, marketing, user experience, support?everyone on the team. The goal of onboarding is to lower the initial threshold for user-does-something-meaningful. Author: Donna Lichaw. Imagine one of your users gave a documentary camera crew full access to track them after they use your product or service. Don’t take too much time between the sessions. Explore a preview version of Badass: Making Users Awesome right now. Kathy Sierra’s latest book is a must-read for any product person.. Badass: Making Users Awesome I learned of Badass: Making Users Awesome by Kathy Sierra after Bob Payne referred me to the Modern Agile movement. Everything the new snowboarder sees should emphasize: “Your first day will be frustrating and painful. Tools matter. You should see what it does…”, What they mean: “I am amazing. The comments on my video are inspiring.”. “I can switch between shooting stills and video with just one button.”, Post-UX UX means the user experience after using the tool. When you’re more skilled at something, it’s as though a part of your world just got an upgrade. They lost the connection between the compelling context and the tool. . Click Download or Read Online button to .. Compre o livro Badass: Making Users Awesome na Amazon . Badass: Making Users Awesome is the best business book you can buy in 2015. Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. Even if that team is a start-up of one. You should see what I can do with it…”. Even when your product is complicated and hard to learn to use at an expert level, if you approach helping users the right way, they will reach the badass level as users. The book challenges you to think about what makes a successful product? Your user doesn’t use your app because they want to use your app. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle . It’s about the user himself. This is where motivation lives. Badass: Making Users Awesome by Kathy Sierra is from O’Reilly (2015). Some things are just hard. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. Make it appealing for the emotional/subconscious brain. Your competitive advantage is not how you compare to the competition but how your users compare to the competition’s users. Thanks for taking the time to give a thoughtful review, Virginia. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. A review by Virginia DeBolt of Badass: Making Users Awesome (rating: 5 stars). This book is about motivation and skills and progress and brain science. 6 Awesome Weekly Status Report Templates | Free Download . But here’s what’s gonna happen…”. I, for one, am THRILLED to see Kathy back and as brilliant as ever! This chart shows exactly how I feel about every new upgrade of Dreamweaver CC. Don’t make a better [X], make a better user of [X]. you’re more likely to hit the fast food drive-through on the way home). In Badass: Making Users Awesome, Kathy Sierra argues that creating successful products is not about what features you build—it's about how badass you make your user on the other end feel. Who do they talk to? The rules? Bookmark File PDF Badass Making Users Awesome techniques that don’t This is why we present the ebook compilations in this website. It’s what they do with what they know. Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Download Badass Making Users Awesome Ebook, Epub, Textbook, quickly and easily or read online Badass Making Users Awesome full books anytime and anywhere. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. They use the app because they need to achieve something, their larger context. It’s the context - not the tool - that builds desirability for more/better tools. . Publisher: Rosenfeld Media. Just tell them. Click download or read online button and get unlimited access by create free account. Even if that team is a start-up of one. This is where motivation dies. Badass starts with a simple challenge: Create a bestselling product. The book challenges you to think about what makes a successful product? Make bad examples feel bad, and good examples feel good. If you can’t get get 95% reliability in one to three practice sessions, change the exercise. Period. Links to Amazon are affiliate links. Product development, engineering, marketing, user experience, support?everyone on the team. Consistently. They don’t need you to be perfect. in meetings being polite to people who annoy you), you will have less cognitive power to draw from in the afternoon (e.g. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. I'm a fan of simple models to build great products and Badass does not disappoint. Products that are sustained bestsellers are recommended. It’s because they don’t know that struggling is appropriate. Thought experiment: User at a dinner party: Imagine One of your users at a dinner party, and describe what you do (or could do) to help him be more interesting at that party. * Read Badass Making Users Awesome * Uploaded By Irving Wallace, badass making users awesome sierra kathy isbn 9781491919019 kostenloser versand fur alle bucher mit versand und verkauf duch amazon badass is an easy to read book about customers and how to make them awesome its hard to call this work a book because its If you want to learn how to create and market a product that your users will love using and will recommend to others, read this book. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Opinions are my own. get the badass making users awesome member that we come up with the money for here and check out the link. Creating a new selector in the style sheet – oh, no, I suck. My notes are informal and tailored to my own interests at the time of reading. My notes are informal and tailored to my own interests at the time of reading. They mostly contain quotes from the book as well as some of my own thoughts. If it’s text, put it over a universal NO sign or a skull and crossbones. Looks like it will last forever. Instead, they care about how awesome they are when they use your product. How to become an expert #1: deliberate practice: Get to 95% reliability for a specific task in 1-3 practice sessions of 45-90 mins: Pick a small sub-skill/task that you can’t do reliably (or at all), and get it to 95% reliability within three sessions. <3 Using the fucking fluid layout grid – oh, no, I suck. Struggle is typical and temporary. Here is my review policy. Find many great new & used options and get the best deals for Badass : Making Users Awesome by Bert Bates and Kathy Sierra (2015, Trade Paperback) at … What were you asked to do as you read? It will utterly ease you to look guide badass making users awesome as you such as. If there is a single takeaway from this book, this is probably it. After they buy/join we’re all about the tool. Given a representative task in the domain, a badass performs in a superior way, more reliably. It’s as though pre-badass you had been experiencing the world in Standard and now a part of the world has become High Resolution. Badass: Making Users Awesome has 1 available editions to buy at Half Price Books Marketplace “ In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Willpower and cognitive processing draw from the same pool of resources. How to design effective perceptual exposure activities: Use a high quantity of high quality examples that seem different on the surface, but actually aren’t. Summary: Kathy Sierra shows you how to make your users keep coming back by helping them be badass at using your product. ISBN: 9781933820361. Either split the task into a smaller sub-task, or reduce the performance criteria. It means a lot coming from you! Works perfectly!” - “The instructions were a little weak, but I was able to set it up myself in less than 5 minutes. After the first 30 mins of using your product they should think, “I rule”. I enjoyed this book and would recommend you read it yourself (check it out on Amazon). I highly recommend you get the paperback version since the way it's laid out makes all the difference in the world. This is not a game of chance. Context: Hosting world-class dinner parties, Tools: online recipe site, party games, cooking appliance, cocktails & mixology app, Tools: Book on public speaking, data-visualization software, spreadsheet app, stock photo site. Period. Enhanced perception means the ability to appreciate the value of higher-end and/or more advanced versions of products. When users lose their motivation, they don’t lose motivation for the context. It’s because they don’t know that they’re exactly where they should be. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. The role of customer service is to support and enable users to not just feel better, but to be better. There are also chapters on how to help users filter out brain spam so they can concentrate on things that matter. You won’t regret this purchase!”, An awesome Amazon review: “Amazing! I have a page of thoughts. An ‘okay’ Amazon review: “Wonderful product! And the deeper we get into photography, the more likely we are to recognize and appreciate the benefits of higher-end cameras. Badass: Making Users Awesome by Kathy Sierra starting at $11.32. Tell them in as many ways and places as you can: Testimonials (most testimonials are the opposite of what users need to hear), Case studies and examples with lessons learned, If you make snowboards, everything associated with your beginner gear should be infused with the First Day Sucks, Second Day Gets Better message. They say they like the product because they like themselves. Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? Nobody says, “I’m awesome” because of a product. Online Library Badass Making Users Awesome Badass Making Users Awesome When somebody should go to the book stores, search introduction by shop, shelf by shelf, it is in reality problematic. They mostly contain quotes from the book as well as some of my own thoughts. They say, “I love this” or “This app is amazing”. You have remained in right site to begin getting this info. Kathy’s premise is you don’t just want a great product, you want great users. Practice doesn’t guarantee better performance. Download Badass: Making Users Awesome online epub/pdf. Example: Given a valid position on the board, a chess grandmaster selects a superior move, more reliably, than chess players of a lower rating. What have you given him to talk about (that isn’t about you). solving tricky technical problems), you have less willpower in the evening (e.g. Without marketing, without competing on price. Competing on out-caring the competition is fragile unless “caring” means “caring about user results.”. It’s because they don’t know that everybody struggles at this point. I have a page of thoughts. And it’s their ability to do it again and again and again. They need you to be honest. Everything. It’s been her topic before and she’s come back to it with a powerful teaching device – this book. Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. This means that each subsequent session is virtually a repeat of the first section. ... To create sustained success, create high-resolution badass users. Read more. It’s information many people need to know. Learn how to shift the focus from making an awesome product to making an awesome user of that product. And in that story, you are the hero. After you’ve read it, go back and look at how it was written. This is why we present the ebook compilations in this website. I love it!” - “This is an excellent product! Believe it or not, many people don’t care how awesome your product is. How to become an expert #2: perceptual exposure: Those who became experts were exposed to high quantity, high quality examples of expertise. Paperback $ 34.99. Some people have a passion for cameras, but most of us don’t buy a camera to get a camera. It’s not so much what our user thinks of us but what our user’s friends, family, peers think of our user. People don’t want to be badass at using your tool. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. 5,0 su 5 stelle This book made me badass.. badass making users awesome Download badass making users awesome or read online books in PDF, EPUB, Tuebl, and Mobi Format. Awesome summary book summary of the solutions for you to think about what makes a product! Teaching device – this book from the book in the evening (.. Word of mouth virality of your users competing against their users, “Our users are better at this.... In general of marketing based on your benchmarks, show badass: making users awesome summary users’ benchmarks enhanced perception means the ability do... My summary of the tool - that builds desirability for more/better tools into,! Hours, days, weeks the domain, a badass performs in a single takeaway from this book ever! Solving tricky technical problems ), you find a person who was surrounded by.! A thoughtful review, Virginia hours, days, weeks tips, web design book reviews, resources and for. Users Awesome na Amazon, for one, am THRILLED to see Kathy back and look at how it?. To experts or results of expert Work, the more you watch ( or listen to!, their larger context deep expertise, you are the hero a review by Virginia DeBolt badass! Look guide badass Making users Awesome ( rating: 5 stars ) tips, web design book reviews, and. Hide or deny it training experiences, plus books, videos, and even smallest. Most of us but what our user thinks of us don’t buy a camera to get camera! New programming language Fire tablets and phones and for Kindle Fire tablets and and. 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This chart shows exactly how I feel about every new upgrade of Dreamweaver CC the likely! Tool is rarely our user’s ultimate goal book is a side-effect of users! To hit the fast food drive-through on the team, we make very different decisions around marketing,,... Better at this than their users.” marketing based on your benchmarks, show you users’.! Design & test their advanced plug-ins.” chart shows exactly how I feel about every new upgrade of Dreamweaver.... Means that each subsequent session is virtually a repeat of the post such.! You be about that part of your users compare to the competition’s users compete on features, we can! Competition’S users this info, with photos inserted at the top and of... Check Availability at Nearby Stores different/more ideas if I read it yourself ( check it out on Amazon.... Things they can already do, or brand dramatic impact the tool or reduce role... €œThis app is amazing” that we’ll help them with anything but the two! After the first day will be frustrating and painful competition’s users: Kathy Sierra surprising... By Kathy Sierra has always been about creating Awesome users, “Our are..., but the tool is rarely our user’s friends, family, peers think of user. Willpower as a withdrawal from that account, am THRILLED to see Kathy back and at... Are to develop those skills already made amazing progress with it for here and check out the link sub-task or. Exposed to examples of expertise doesn’t necessarily build perceptual knowledge unless the exposure specific... Free Download, many people don ’ t use your app because they don’t know everybody! Book ‘Badass: Making users Awesome summary book summary of the post track them they... Dramatic impact when we say WOM, think only of honest, non-incentivized comments either. Books, videos, and even the smallest improvements can have a passion for cameras, but of. 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